Since 2019, Mexican-American artist DannyLux has captivated global audiences with his groundbreaking "Alternative-Sierreño" style, reshaping regional Mexican music. Discovered his passion at 7 when his father, a garbage truck driver, brought home a discarded guitar. The momentum soared in 2022 as he signed with Warner Music Latina and released the acclaimed "Perdido En Ti." Opening for Coldplay and Carla Morrison, he earned a spot on Billboard's 2022 Latin Artists to Watch. Notably, he's among the few Mexican acts at Coachella this year, solidifying his ascent in regional Mexican music.